About Naughty Bear Apparel

Be Naughty. Be You.

At Naughty Bear, we believe being yourself should never feel like a rebellion, but we’re here for it if it does.
Born from a love of acceptance, diversity, pride, and body positivity, Naughty Bear celebrates the misfits, the dreamers, and everyone who’s ever felt like they didn’t quite fit the mold.

 Our Mission

To create apparel and gifts that remind every body: big, small, queer, straight, furry, fabulous, that you belong exactly as you are.
Each design carries a wink of mischief and a dose of heart because confidence shouldn’t come from perfection; it comes from embracing your flaws and owning your story.

 Why “Bear”?

The bear community has always been about warmth, humor, and acceptance; traits we live by.
As a proud, nerdy, gay man, I wanted to build something that reflected that same spirit: real bodies, real love, and real fun.
“Naughty Bear” isn’t about being bad, it’s about being bold enough to show up as yourself.

What We Make

Naughty Bear creates bold, limited-run collections that mix humor, pride, and heart.
Each drop tells its own story, a little cheeky, a little heartfelt, always unmistakably Naughty.

We design for every body and every mood: soft tees, fun accessories, greeting cards, and whatever else the Bear dreams up next. Once a run sells out, it heads to the Naughty Vault, gone (for now) but never forgotten.

Every piece is meant to spark conversation, laughter, and a little mischief. You won’t find racks of leftovers here, just small runs, big personality, and the occasional wink from the Bear himself.

Join the Mischief

Whether you’re rocking a tee, sending a cheeky card, or just vibing with our message, thank you for supporting a brand that believes in everyBODY.
Explore our latest drops, discover what’s in the Naughty Vault, and remember:

Be Naughty. Stay Bold. Always Be You.

Read Confessions of a Naughty Bear Here